Tried the following but to no avail.
code:
  
IF EXIST ("C:\PROGRA~1\ADOBE\ACROBA~1.0\Reader\AcroRd32.exe" =0)
RUN P:\ADOBE\ADOBE.EXE
ELSE
RUN C:\PROGRA~1\ADOBE\ACROBA~1.0\Reader\AcroRd32.exe
EXIT

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Dont worry because a rival imitates you. As long as they follow in your tracks they cant pass you!