Is there a way to dynamically create a variable based on the contents of an ini file?

I have a script that pulls info from an ini file and everything works fine. What I would like to do is add a section to the ini, and when that section is read, create a variable for each key in the section using the keyname as the variable name and the keyvalue as the variable value. Is this possible? I would like for the variables to be available for use in the entire script.
 Code:
ini file
-------------------------------------------
[Vars]
red = some color
blue = another color
-------------------------------------------

Code:
$Keys = EnumIni($file, 'Vars')
For Each $key in $keys
  $value = ReadProfileString($file, "Vars", $key)
  ;Now I would like to create a variable using the value of $key for the var name 
  ;and the value of $value as the var value
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