With your line...
run "c:\program files\internet explorer\iexplore.exe -k https://www.anything.com"
the problem is with quotes. Since you use a full path to IEXPLORE, and it's a long name, you need to enclose in quotes but the entire RUN parameter is already in quotes.
You need to use single quotes to bracket the RUN parameter and then you can use double quotes inside. So something like...
run '"c:\program files\internet explorer\iexplore.exe" -k https://www.anything.com'
should work.
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